Rowena Patton is a Business Coach, who has been a passionate advocate for Unique Value Proposition across many different industries for as long as she can remember. She doesn’t understand how ‘it’s always been done this way’ fits into a leadership mindset, or gets things done in an efficient, cost-effective - or fun way. She began her career in the 90s with start-up businesses, and brought that learning into top 50 Fortune businesses, working directly with boards, helping CEOs rethink their business, bringing start-up mentality and growth back into their business DNA.

She moved to the Carolinas in 2006, and experienced the challenges of real estate as a buyer. Ro had already remodeled, flipped or held 30+ homes (in her spare time) and decided to get her real estate license in order to understand what was being thrust upon her from the real estate world, which felt foreign and tainted with smoke and mirrors. Her clients describe her as ‘not your average real estate agent’, and as someone that adds a marketing boost coupled with business acumen to each transaction. 3000+ transactions since 2006 have built a bank of experience.

After teaching and coaching across 40+ offices, she condensed those classes into a book ‘Find Your Unique Value Proposition’ that went bestseller on day two of launch in 2017. The working title of the book was ‘The Way We Do Real Estate Sucks’. She hosts a Radio Show ‘The Real Estate News Radio Show’ that has been syndicated on Iheart radio since 2010. 

Having grown up in the UK, moving to Washington DC in 1996, then Los Angeles, Miami Beach and finally Asheville NC in 2006, she has an easy way of working with those from different cultures, backgrounds and geography.

When Ro is not coaching, writing, working with clients, or generally obsessing over work, she is tending to her mini dachshund Sophie, leaving her in tender care when she travels. She loves to cook, and general foodie experiences. She focuses on being the best friend, partner, supporter, and cheerleader that her friends and family deserve.